New TPD Legislation: What It Means for You

Monday, 3 April 2017

On the 20th May 2016, the Tobacco Products Directive 2014/14/EU (TPD) came into force. Almost a year down the line, the effects of this legislation on the individual vaper and the industry as a whole are beginning to be felt.  While this might seem confusing, there’s no need to be alarmed – we’ve created this simple guide to the TPD legislation to get you up to speed.

The Big Changes

The new rules introduced by the TPD broadly ensure the following:

  • Minimum standards for the safety and quality of all e-cigarettes and refill containers (otherwise known as e-liquids)
  • That information will be provided to consumers so that they can make informed choices
  • An environment that protects children from starting to use these products

Basically, this means that e-liquids, e-juices and e-cigarettes are going to be subject to some of the same scrutiny to which traditional tobacco products are subjected. While the regulations help to ensure that every e-liquid being sold is manufactured to a higher standard than was previously required, it also places a few limitations on the electronic cigarettes that you know and love.

So, what exactly will this mean for you, the vaper? 

Guide to TPD - What It Means For You

New Health Warnings

The visual appearance of e-liquid packaging will be changing to incorporate tobacco-style health warnings. These warnings will be standardised and will be placed on the front and back of every e-liquid package.

New Minimum Standards

As mentioned above, TPD enforces new regulations on the size and strength of all e-liquids. From now on, e-liquids will be supplied in bottles that have a maximum volume of 10ml and a maximum nicotine strength of 20mg.

E-liquids must also now be supplied in leak-proof bottles. We believe this to be a positive development that will improve safety for everyone and make the refilling process easier.

What Will No Longer Be Available

Since the new maximum strength for e-liquids will be 20mg (or 2%) nicotine, anything above this will no longer be available. For the majority of vapers, this won’t be a major issue, but for those of you who regularly enjoy the very strongest nicotine strengths, it will.
If you frequently vape 24mg or 36mg products, it’s a good idea to try to start weaning yourself off these now; if you still want to buy them, it’s absolutely essential that you visit our 24mg or 36mg categories and purchase on or before the 19th May 2017, as we won’t be allowed to supply these products after that date.

Top Tip

If you prefer to buy e-liquid in 30ml bottles or larger you may feel disappointed at having to use the smaller 10ml bottles. Some manufacturers, however, will offer 3 x 10ml bottles for the same price, in a single pack, offering a workable alternative.

Brexit and TPD

As TPD is a European directive, Britain’s recent decision to exit the European Union has thrown up a small cloud of uncertainty over it. With the UK generally being more sympathetic to the e-cigarette industry than Europe, there’s even the possibility that the rather restrictive regulations imposed by TPD may be relaxed somewhere down the line. However, for the short term, the only thing that’s certain is that TPD will continue to apply at least until the Britain has formally exited the EU in 2019. Barnaby Page from explains:

In the longer term, although a plausible outcome could be more liberal e-cigarette regulation for British vapers along with a less favourable international business environment for UK e-cig companies, there are so many factors at play – the departure negotiations, British internal politics, and of course larger trends in the e-cigarette market itself – that about the only sure bet is that there will be unanticipated developments.

Got any further questions or comments about TPD? We’d love to hear from you in the comments below!